In March, two of La Kaffa brands, Chatime and Duan Chun Zhen (Beef Noodle Soup), participated at Thailand Franchise & Business Opportunities (TFBO).
The franchising show, held in Bangkok International Trade & Exhibition Centre (BITEC), featured several business concepts, both food and non-food, which offer opportunities to individuals or companies looking to operate their own business or for business expansion. Amidst the pandemic, many interested franchisees flocked to the venue and one of the most visited booths was Chatime and Duan Chun Zhen, the only Taiwanese food and beverage brands that attended the show. During the expo, Chatime sampled its signature drinks aside from handing out brochures and giveaways. The booth was also set up to accommodate queries from any interested franchisees who want to operate Chatime & Duan Chua Zhen
Exclusive products such as the Chatime pearl milk tea kit and a new product- the Chatime popcorn, were also on display during the event. At the end of the 3 –day expo, La Kaffa had received hundreds of franchisee applications, which in strong business interests in the brands..
These expos are truly one of the effective avenues to reach out to more potential business partners for La Kaffa and will remain part of its growth strategy moving forward.