Bubble Tea Café Concept ‘Chatime’ to Double Canadian Store Count with Expansion: Interview
November 1, 2021
Chatime CommuniTEA
November 26, 2021IP Licensing
Chatime's success with consumer engagement is attributed to the brand's ability to tap into the zeitgeist, attracting mass market attention by leveraging what's hot and trending. For example, we previously launched a successful campaign with BT21, a character created by the world-famous K-pop band BTS for LINE Friends, a dominant messaging and social media app in Asia. The campaign was launched in international markets, including Taiwan, the Philippines, Indonesia, Malaysia, and Canada, and has proven to be an effective way to drive sales and brand awareness. At Chatime, we continue to identify and collaborate with like-minded brands that resonate with customers and drive sales.
Source: elle.com
In a significant development for 2023, Chatime is thrilled to announce a strategic collaboration with the iconic Cartoon Icon, SpongeBob SquarePants, through a new Intellectual Property (IP) licensing agreement.
Introducing two exclusive beverage offerings: Deep Sea Pineapple Haven, a fusion of Pineapple Fresh Milk Green Tea, and Pink Super Patty, a delightful Strawberry Au Lait. These innovative flavors are complemented by a range of meticulously designed merchandise, including cup bags, stickers, reusable cups, eco-friendly bags, and more.
This collaboration signifies our commitment to innovation, customer engagement, and brand elevation. SpongeBob SquarePants, with its universal appeal, serves as a catalyst for new and exciting opportunities.
This partnership not only enriches our product offerings but also enhances the overall customer experience. Join us on this collaborative journey as we bring the joy of SpongeBob SquarePants to our valued patrons worldwide.
Source: Yahoo!News
