IP Licensing

Chatime taps into collaboration with like-minded, popular brands to further drive its reach.

This year, we have successfully launched BT21, a popular character created by world famous KPOP boy band BTS for LINE Friends.

This campaign was launched in our international markets including Taiwan, Philippines, Indonesia, Malaysia, and Canada and has proven to be a very effective strategy in driving sales and brand awareness.

This marketing strategy will remain part of Chatime even in the years to come.