IP Licensing

Chatime's success with consumer engagement is attributed to the brand's ability to tap into the zeitgeist, attracting mass market attention by leveraging what's hot and trending. For example, we previously launched a successful campaign with BT21, a character created by the world-famous K-pop band BTS for LINE Friends, a dominant messaging and social media app in Asia. The campaign was launched in international markets, including Taiwan, the Philippines, Indonesia, Malaysia, and Canada, and has proven to be an effective way to drive sales and brand awareness. At Chatime, we continue to identify and collaborate with like-minded brands that resonate with customers and drive sales.