My First Chatime is a global campaign which Chatime invites world-wide consumers to share their first experience with Chatime in welcoming the New Year.
The program covers a slew of on-line marketing activities to engage with our customers such as on-line reading, scratch cards, and other gaming platforms.
The objective of My First Chatime is to create a fun yet interactive online brand experience that could trigger people’s interest and desire to make Chatime part of their everyday life’s journey.
After all, Chatime always offers a joy in every cup!