My First Chatime is a global campaign where Chatime invites world-wide consumers to share their first experience with Chatime in welcoming the New Year.
The program covers a slew of on-line marketing activities to engage with our customers, such as online reading, scratch cards, and other gaming platforms.
The objective of My First Chatime is to create a fun yet interactive online brand experience that can trigger people’s interest and desire to make Chatime part of their everyday life’s journey.
After all, Chatime always offers joy in every cup!